Ubisoft plans to brand all first-party games as “Ubisoft Originals”

Ubisoft has announced plans to brand all of its first-party games as “Ubisoft Originals” effective immediately.

The video game developer confirmed in a statement to Eurogamer that the label will appear on its future house titles. “Moving forward, ‘The Ubisoft Original’ is attached to all Ubisoft games created in-house by our talented developers,” a Ubisoft spokesperson said.

The brand first appeared last week when the company revealed Division: Heartland, the latest installment in the long-running series of Tom Clancy’s Games. The game is being developed by Red Storm Entertainment for PC and consoles, with a targeted release date between 2021 and 2022.

Specifically, as Ubisoft historically and currently develops the vast majority of its games in-house, the “Originals” tag may suggest that the company could potentially be looking to expand into publishing third-party titles. However, Ubisoft has not commented on this possibility, per Gamer on PC.

Rival developer and publisher EA has a program of the same name called EA Originals, which launched in 2017. However, this initiative is specifically aimed at indie games and developers – such as Hazelight Studios. It takes two and Zoink Fe – and is not used for internal EA development.

In other Ubisoft news, the company hired a new Chief Human Resources Officer (CPO) last month following reports of workplace toxicity last year. The company’s new CPO is Anika Grant, who was previously global human resources director at Dyson and senior human resources director at Uber before that.

Joseph K. Bennett