A “hashflag” for Apple’s upcoming “Peek Performance” event has gone live on Twitter, offering users a special stylized Apple logo alongside “#AppleEvent” as a way to promote and increase visibility of the event. ‘event.

According to Jane Manchun Wong hashflag browserthe hashflag will remain active on the platform until March 11 and is referred to as “#AppleEvent”, “#EventoDaApple” and “#ÉvénementApple”.

Apple’s use of a Twitter hashflag isn’t new, and the company has had one for every event since September 2020. According to Agency creativethese “hashflags” can cost upwards of a million dollars, and are often seen for big events like the Super Bowl or the holidays.

Apple officially announced yesterday that it will be hosting an event on Tuesday, March 8 at 10:00 a.m. PT where rumors suggest a new iPhone SE, iPad Air, and at least one new Mac will be announced. The event’s tagline, “Peek performance,” has sparked speculation that Apple may offer a preview of a future product, but that remains purely speculative.

For a full rundown of everything we’re expecting, check out our guide.

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