This holiday celebrates Juneteenth with ‘Unapologetic Black Joy’

Los Angeles can always be the place to be, but that’s especially true this weekend, as the B-Hen Block Party will be in the City of Angels to celebrate Juneteenth.

Juneteenth kicks off the B-Hen Block Party’s 2022 tour, and it’s all about celebrating “Shameless Black Joy” through a series of events known as “Joy of June.” .

The initiative is carried out in partnership with DIAGEO, an alcohol company, and some of its brands, namely Smirnoff, Crown Royal and DeLeon Tequila.

Courtesy of Madeline Familia

Courtesy of Madeline Familia

“This Juneteenth, we’re bringing the B-Hen Block Party back to Los Angeles and making it bigger than ever by partnering with DIAGEO to showcase the shameless Black Joy,” said B-Hen Block Party Founder Brian Henry. in a statement to Blavity. “I can’t wait for everyone to join us as we toast to black creativity, black excellence, black families, black love and black pride.”

“The B-Hen Block Party creates a space to proudly experience black culture. Everyone is equal – no one is more important than another because we are all VIPs. Our DJs play music from across the diaspora that makes you dance the night away,” he continued.

Courtesy of Madeline Familia

Courtesy of Madeline Familia

Henry originally conceptualized the B-Hen Block Party in 2014, according to Flauntas a way to celebrate “the full extent of [Black] culture” in his own words. It specifically attempts to capture the “core values” associated with the historically black college or university (HBCU) experience.

“Without a doubt, attending and graduating from an HBCU has completely changed the course of my life. Morehouse College is the gift that keeps on giving as it has instilled a deep belief and confidence in who I am as a man black, leader and entrepreneur, he said.

“Building community by uplifting each other is the fabric of the HBCU experience, and I am grateful to infuse these core values ​​into the B-Hen Block Party experience,” Henry added. “I bring that same energy, showmanship and excellence to all of my performances.”

Courtesy of Madeline Familia

Courtesy of Madeline Familia

The B-Hen Block Party takes place on Saturday June 18 at Los Angeles. You can learn more about the specifics and get tickets here.

The party won’t be limited to Los Angeles; From June to September, DIAGEO will collaborate with B-Hen Block Party to bring Black Joy to other cities including DC, Chicago and New York.

Joseph K. Bennett