The Running Event to launch a new space for outdoor specialty retailers

May 16, 2022

Return to TRE to facilitate collaboration and partnership between outdoor specialty retailers and brands and create new opportunities with the specialty run

Portland, Maine (May 16, 2022)/ENDURANCE SPORTSWIRE/ – The race event (TRE), North America’s premier specialty trade show and conference, today announced the launch of Switchback at TRE, a new space that will bring specialty retailers and brands together from November 29 through December 1 at the Austin Convention Center.

A dedicated space within the exhibition hall of The Running Event, Rollback to TRE will be enhanced by outdoor-focused conference sessions and lively networking opportunities that will allow attendees to forge new partnerships, gain actionable insights and celebrate the greater specialty retail community. Uniting outdoor specialty, big brands and thought leaders with specialty running, in one place and at the optimal time of year, will help key players understand and respond to changing consumer needs.

“Switchback at The Running Event is a forward-looking expansion that will add productivity, inclusivity and celebration among on-site attendees this fall,” said Christina Henderson, Executive Director of The Running Event. “We remain dedicated to advancing the running industry and are thrilled to welcome the outdoors into the fold, uniting two passionate communities that are already aligned in their commitment to customers and the community. With Switchback At TRE, we are excited to provide more peer learning opportunities, market insights, new partnerships, and position participants for continued growth and future success.

The Running Event already has a strong base of exhibiting brands that sell outdoor specialties, including Salomon, The North Face, Craft, Merrell, Topo and La Sportiva. With Switchback at TRE, outdoor brands covering footwear, apparel, hosiery, nutrition, backpacks and more. are invited to exhibit, raise awareness and meet qualified prospects. Beth Gordon and Mark Sullivan, industry veterans now part of the TRE team, are also backing the space.

Henderson said, “The Running Event has an intimate, community-focused spirit and energy, and we would like to create this space for the outdoor industry. We look forward to sharing more about our long-term plans to support this market in the weeks ahead. »

Next steps

  • Participants can get the latest information on Switchback by submitting their information here.
  • Interested brands are invited to Learn more here or to contact Christina Henderson with all questions.

About the race event
Launched in 2006, The Running Event is the largest trade show specializing in running in North America. Each year it attracts thousands of industry professionals looking for the latest running shoes, apparel, equipment and services. With numerous peer-to-peer learning opportunities, interactive and forward-looking conference programming, and dynamic product demonstrations and discoveries, The Running Event is the must-attend trade show for the running specialty. foot. For more information, visit www.therunningevent.com.

About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates and empowers business communities in more than 15 sectors, including: renewable energy, healthcare, natural and organic products, food and beverage and technology. Founded in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a private, third-generation, family-owned company. For more information visit: https://www.divcom.com.

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Media Contact:
Candace Letizia
Marketing Manager
Diversified communication
[email protected]

Exhibitor contacts:
Christina Henderson
Executive director
Diversified communication
[email protected]

Joseph K. Bennett