SnackMagic Launches CPGpulse, a Data Platform Focused on First-Party Consumer Insights and Brand Innovation | News

NEW YORK–(BUSINESS WIRE)–April 14, 2022–

SnackMagicthe 100% customizable snack and swag service, today announces the launch of CPGpulse, a platform focused on unparalleled data insights for consumer packaged goods brands. The platform goes beyond point-of-sale data with in-depth analytics that reflect direct consumer insights such as taste preferences and has digestible comparison tools that allow brands to easily assess the competition. CPGpulse’s beta audience includes emerging brands looking to use the platform to test new benchmarks, as well as veteran buyers and investors looking to monitor new innovations.

“CPGpulse provides our clients with the detailed data, analytics and insights needed to propel their brand,” said Founder and CEO, Shaunak Amin. “No single platform collects the unique data points of CPGpulse: first-party data, qualitative data, sales data from gift exchange, and data on an emerging brand universe. Brands on SnackMagic have the exposure and distribution, now is the time to give them behind-the-scenes insights to boost their growth efforts.

Unlike industry incumbents which are expensive and only accessible to brands that have national distribution, CPGpulse fairly provides all brands with a single baseline dataset derived from e-commerce activity and consumer sampling in real-time SnackMagic. This gives brands a unique advantage by allowing them to focus on their early adopters and ordering habits. This data set can be used to target market expansion, geographic targeting, capital raising or competitive acquisition strategies.

Brands can subscribe to the customizable dashboard based on their individual needs, with five distinct segments available on CPGpulse:

  • Trends and rankings: Provides users with an overview of current and future trends and rankings in categories, brands, products, ingredients, food preferences, seasonal changes, taste profiles, and more.
  • Brand file: CPG companies can monitor brand and product performance. Users can get an array of demographics, reviews, and comments about their brands and industry-wide competitors. This allows new and established brands to see how their peers and competitors are performing. Our comparative information can highlight growth, distribution opportunities and shed light on the target audience and their purchasing decisions.
  • Personalized and interactive dashboards: Slice and dice fully interactive and customizable raw data for every brand and product available to get the most accurate answers to any CPG question. Brands can analyze historical data, choose individual filters, and create custom charts for whatever they want to see.
  • Reports and analysis: Brands have access to instant, easy-to-understand analysis of their SnackMagic sales with actionable, individualized reports that outline the biggest wins, areas for improvement, top competitors to watch, areas for growth, and more. Analysis options range from simple push report emails to optional data scientists for more in-depth insight-based recommendations.
  • Extractable infographics: CPGpulse data will largely gather information from sampled pre-release SKUs on the platform; a detailed report showing how targeted customers respond to brand marketing, taste, packaging and nutrition, providing actionable insights that integrate seamlessly into brand materials.

CPGpulse will initially offer the Trends and rankings free for all users, with other segments available at additional cost. Brands such as Belgian Boys, Project 7, Ha Snacks, Milk Bar, Rind Snacks, Daily Crunch, United Sodas, Spinster Sister’s, Copper Cow and more have beta tested CPGpulse to gain competitive insights and predict trends coming.

All consumer packaging brands looking to power product performance information on CPGpulse can opt for SnackDrop, SnackMagic’s national sampling program. The SnackDrop platform will help launch new SKU innovation – allowing brands to pilot new prices, flavors and packaging with first-party consumer reviews before they go to market.

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About Snack Magic

SnackMagic is a global gifting platform, catering to remote employees, global teams, customers, prospects, hybrid events, event attendees, and a host of other times when you want to give the perfect gift . Alongside SnackMagic are our other businesses: SwagMagic (sending out giveaways), Department of Superior Dishes (sending out gourmet food and beverages), and Teambuilds (our team building events/experiences platform). Our brands are ideal corporate gifting tools that provide user-friendly interfaces for sending and tracking orders for 1 or 1000 (or more) recipients. Create an order in seconds, stress-free and make everyone happy.

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SOURCE: SnackMagic

Copyright BusinessWire 2022.

PUB: 04/14/2022 09:00 / DISC: 04/14/2022 09:02

Copyright BusinessWire 2022.

Joseph K. Bennett