‘PJ Masks’ Releases New Episodes, Welcomes Superhero Day With Theatrical Event
The company behind the “PJ Masks” cartoon and toy series presents a four-part special and announces several new episodes of the popular children’s show the week leading up to National Superhero Day. The episode’s drop also coincides with an April 23, in-person event at theaters nationwide, where kids are encouraged to dress up and watch four new episodes of the show at their local theater. The 88-minute event will feature the special, “Heroes of the Sky”, and will also feature dancing, music videos and is one of many live events that keep the show’s characters, Catboy, Owlette and Gekko, at the early childhood center. Position.
The new episodes come at an opportune time for the franchise, which is produced by eOne which was recently purchased by Hasbro, which in February announced new “show to shelf” toys based on the TV series. The version talks about the demand for such content. Kids — and parents — have been hungry for a steady stream of new, episodic cartoon content since the pandemic began. Netflix and Amazon, among others, have been working overtime to fill space and deliver new shows — and old classics — to kids whose parents leaned a little more into TV than in previous years due to the school and daycare related to Covid-19. closures. In fact, according to Parrot Analytics, demand for children’s TV content increased by 51.5% from January 2020 to February 2022, “much more than demand for all other content, which increased by 18.4% during of the same period”.
The new “PJ Masks” episodes are part of a larger, ongoing increase in children’s content, even as pandemic restrictions ease. These new episodes expand the universe of kid heroes by day and animal-like superheroes by night. It’s a welcome addition to the universe – especially for parents whose children have watched older episodes on repeat, waiting for new characters to freshen up the show’s mood and possibly the toy box when birthdays and the holidays are back.
The first episodes of the new story arc, which featured speed-obsessed twin villains Carly and Cartoka, already released on streaming services and on Disney Jr. last week. The special connection with the theater will continue the run with four more episodes.
It’s an interesting choice, to bring to the cinema what many of us can watch at home. But the national and multi-city event, organized by eOne and Fathom Events, makes sense for where we are as a nation. A year ago, such a gathering of young children might be unfathomable for many in big cities with large Covid-19 positive rates, but now such an outing offers a chance to get out of the house at the end of the year. winter in certain climates, as well as offering a chance to engage children in age-appropriate movie fare. Reacclimating to a movie theater in a small country will also contribute to movie-going habits this summer.
PJ Masks premiered in September 2015 on Disney Jr and had a strong performance even early in the game, attracting over 1.5 million viewers. The cartoon is based on Romuald Racioppo’s popular book series “Les Pyjamasques”. For 2022, after five seasons, the show is running on both Disney+ and Netflix.