Conference of the People: PUMA Hosts Global Event to Discuss Solutions for a More Sustainable Fashion Industry

HERZOGENAURACH, Germany–(BUSINESS WIRE)–Sports company PUMA will discuss solutions for some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change at a global event in September.

Taking place in London on September 6 and broadcast around the world, the People’s Conference will bring together industry peers, activists, NGOs, experts, PUMA ambassadors and consumers, who will discuss the fight against waste, using more sustainable materials, stopping climate change, protecting forests and finding ways for industry to work together to get results faster.

“We will be focusing on Generation Z at this event, as we want to give this generation a voice when it comes to the decisions that need to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO by PUMA. “At the United Nations, they call it the Conference of the Parties, we call it the People’s Conference.

Prior to the event, PUMA launched the platform PUMACOP.com, where users can learn more about the event and register their interest in attending. The event will also be broadcast live on this platform.

Actress, model and activist Cara Delevingne will host the event alongside PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.

“With PUMA, I worked on sustainability topics for several years and together we launched more sustainable collections such as Exhale,” said Cara Delevingne. “It is important to continue the debate on this subject so that we can find solutions to environmental problems such as climate change, waste management and biodiversity.

Becoming more sustainable as a business has been an important pillar of PUMA’s strategy for many years. Earlier this year, the company announced that it had reduced its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 both from its own operations (-88%) and from its supply chain (-12%), despite strong sales growth over the same period. By 2025, PUMA aims to make 9 out of 10 products with more sustainable materials.

The company was the industry’s most enduring brand according to the latest Business of Fashion rankings, which analyzed the top 30 companies in the fashion industry.

The People’s Conference kicks off on September 6 at 12pm BST (1pm CET, 7am ET) in Shoreditch, London for 225 guests. The livestream of the event is free for everyone.

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly advanced sport and culture by creating fast products for the world’s fastest athletes. PUMA offers sports-inspired performance and lifestyle products in categories including Football, Running & Training, Basketball, Golf and Motorsports. He collaborates with well-known designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs approximately 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.

Joseph K. Bennett