CEO, professional triathlete added to sporting events calendar

The event, hosted by NutraIngredients-USA, returns this year as a face-to-face event. The venue is the Hyatt Regency Resort on San Diego’s beautiful Mission Bay.

The new speakers are Danna Pratte, CEO of Arizona-based supplement brand NB Pure, and Heather Jackson, a professional triathlete who lists Herbalife as one of her sponsors.

25 years of success as CEO

Danna made NB Pure, first known as Nutritional Brands, a multi-faceted dietary supplement manufacturer.

Over 25 years, the company has grown into a leading manufacturer, offering supplements for general well-being, digestive health, immune support and more. Around this time, the brand name changed from Aerobic Life to Nutritional Brands and now lands on NB Pure.

Pratte will bring his perspective to a panel of CEOs. His fellow panelists will be Doug Katona of equipment supplier American Barbell, Denis Neville of ingredient supplier CoreFX and Daniel Lourenco of fast-growing sports supplement brand Ghost Nutrition. The panel will dive into the challenges they faced during the pandemic and where they see the market developing next.

High-flying triathlete

Another new speaker added to the event this week is professional triathlete Heather Jackson. Heather has four top-5 finishes at the Ironman World Championships and finished on the podium in 2016. She also has a podium at the Ironman 70.3 World Championships under her belt.

Heather, who is sponsored by Herbalife, will join three other panelists for a panel on meeting the needs of the female athlete and active consumer of nutrition. Dr. Susan Kleiner, PhD, sports nutrition practitioner and founding member of the International Society of Sports Nutrition, will join Heather on the panel, Dawna Salter Venzon, PhD, Senior Researcher for Amway, and Rob Masterson, RD, Head of Nutrition performance. for Michigan State University.

The event will also examine the development opportunities for hemp/CBD products in sports nutrition. The CBD market is on the cusp of a revolution. There is massive manufacturing capacity ready to fuel the flood that will surely come when the regulatory gridlock erupts, as it should, sooner or later. Businesses that plan now can catch the wave, those that hesitate will miss it. There are reportedly dozens of hemp/CBD products from major nutrition and wellness players ready for use once the legal path is clearer.

We are also focusing on the esports sphere this year. The esports market is exploding and Professor Jason Chung will detail his creation of the world’s first university esports program that will train new experts in this field. This is another ready to sail ship for sports nutrition companies. Don’t miss it!

Diego’s beautiful Mission Bay. For more information and to secure your space, click on the links below.

Joseph K. Bennett