CCC drops Chamisa face as it unveils new party logo
The OPPOSITION party Citizens Coalition for Change (CCC) yesterday unveiled a new logo with the sun replacing the image of its leader Nelson Chamisa in the old logo.
Chamisa formed the CCC party in January this year and introduced yellow as the party color with a raised index finger as its symbol after MDC-T leader Douglas Mwonzora claimed ownership of the party’s name and symbols. MDC Alliance.
Announcing the party’s new logo, Chamisa said it underlined the party’s stance of putting citizens at the centre.
“The logo stands for… new, sunrise, hope, shine, balance, excellence, fresh, clean, clear, solid, love and unity… Citizens at the center,” Chamisa said on Twitter.
In an interview with NewsDay, CCC deputy spokesman Gift Siziba said the party has not abandoned the Chamisa-like logo and will use it for electoral purposes.
“We haven’t abandoned the old logo,” Siziba said.
“Both logos are always important to us. According to our political tradition and the politics of this country, a political movement must have an official logo for official correspondence. Official correspondence does not bear the face of an individual. elections, we place the photo of our presidential candidate. This is to avoid confusion and for clarity in the ballot box. People will be able to identify their candidate of choice among, say, more than 20 candidates who can be on the ballot.It will be easy for voters to identify their leader.So for all our official correspondence we use the logo with the sun and for electoral purposes we use the logo with the image.
People reacted to the new logo with mixed feelings. While others welcomed the party’s decision to keep the logo with Chamisa’s face, others feared confusion among party supporters over the two logos.
Political analyst Rejoice Ngwenya said a single logo for a party was consistent, adding that there was nothing wrong with the logo featuring an individual’s face.
“Party logos are a brand, so they should reflect the nature and character of a political party,” Ngwenya said.
“I don’t know if there’s outside pressure to drop the first logo, but obviously it would be more professional to use a single logo for brand consistency. There are hundreds of ‘custom’ logos, for example that of KFC (a In this environment of political mess, I see no problem with a “face” logo. Zanu-PF unleashes a proliferation of fake parties during elections, so brand integrity must be maintained at all costs .
Another analyst, Rashweat Mukundu, said: “The opposition has faced attacks on many fronts, including their names and images, and the CCC’s decision is driven by the need to broaden options and not to put their eggs in one basket. The use of Chamisa’s face for the elections is also intended to minimize confusion among his supporters and address many impersonators who are sure to spring up towards the elections.”